Agrim Housing Finance launches Apna Ghar Khoj- India's first affordable housing portal

     Affordable housing is a buzzword in the real estate sector in India today. Post COVID, there has been a considerable spurt in the demand for housing with forced lockdown bringing the need of safe living spaces into the spotlight.  This need is most highlighted for the self-employed informal sector belonging to the Lower Income Group (LIG) and Economically Weaker Sections (EWS) in India. Living in congested and shared spaces for most of their lives, this is a sector that has witnessed a sea change in mindset. Housing demand on the rise COVID-19, has been a disruptor in more ways than one. Firstly, the EWS and LIG segment is now seeking individual living spaces no longer ready to compromise in a joint families in congested urban localities which often entail problems such as the lack of safe and clean drinking water and sanitation. Secondly, with the pandemic, a whole new virtual world had opened up for this segment, that empowered and instilled confidence in them, as our  CEO write