Agrim Housing Finance launches Apna Ghar Khoj- India's first affordable housing portal


Affordable housing is a buzzword in the real estate sector in India today. Post COVID, there has been a considerable spurt in the demand for housing with forced lockdown bringing the need of safe living spaces into the spotlight. 

This need is most highlighted for the self-employed informal sector belonging to the Lower Income Group (LIG) and Economically Weaker Sections (EWS) in India. Living in congested and shared spaces for most of their lives, this is a sector that has witnessed a sea change in mindset.

Housing demand on the rise

COVID-19, has been a disruptor in more ways than one. Firstly, the EWS and LIG segment is now seeking individual living spaces no longer ready to compromise in a joint families in congested urban localities which often entail problems such as the lack of safe and clean drinking water and sanitation. Secondly, with the pandemic, a whole new virtual world had opened up for this segment, that empowered and instilled confidence in them, as our CEO writes. 

As a recent report from Delloite notes, 70% of the housing demand today, stems from what is known as the "bottom of the pyramid". To cater to this rising demand from the sector and fulfill the homeownership dreams of all, Agrim Housing Finance , a new age housing finance company made a foray into the housing finance space with a resolution to service the informal and self employed with easy and simple home loans. 

Agrim HFC stepped in with state of the art technology that makes it simpler for anyone seeking home loans upto ₹25 lakhs to simply download the Agrim Insta Loans app, answer a few questions and upload Know Your Customer documents such as Aadhar and PAN card and check his or her own eligibility and a pre-approved home loan within 10 minutes only! 

Through this procedure, Agrim Housing Finance has been able to win customer loyalty, despite two full-fledged COVID led lockdowns that dented the economy . Agrim Housing finance does not just provide home loans, but has a three pronged strategy at its core.

Walking the extra mile

"Find my Home" "Finance My Home" and "Improve My Livelihood" are the three value propositions that Agrim HFC provides.  Before financing the homes of a potential homebuyer in its chosen target segment, Agrim HFC now delivers its first promise of "Find my home" through India's first affordable property site Apna Ghar Khoj. 

Apna Ghar Khoj, is the only property site that lists properties in the range of ₹5-50 lakhs and provides a platform where a customer seeking an affordable home can get direct access to a builder offering such properties, check all the relevant details and book an appointment digitally. 

Not just that, in a first for any property site, Apna Ghar Khoj, offers a Green Rating on projects. This Green Rating is provided on the basis of  measures that a builder has taken to ensure sustainability such as install low flow plumbing infrastructure, usage of solar panels, installation of rainwater harvesting or waste management mechanisms or ensuring green zones around projects. This shows the customer, how environmentally conscious a builder is. 

The launch of this unique property site has attracted considerable media attention. With India's first property site Apna Ghar Khoj, Agrim Housing Finance has once again reiterated its commitment to the service of the informal and the self employed sector and will continue to make such efforts to put purpose first in all its pursuits ahead. 



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